Brand Messaging 101: How to never run out of content ideas

Are you tired of running out of content ideas, do you find yourself needing to post something, but you have no idea what to even post about? Here’s the secret: The number one way to never run out of content ideas is to know your repeatable brand messages. What the hell are repeatable brand messages? 

Read on or watch the video to find out what they are and how you can discover yours.

What are repeatable brand messages?

Your repeatable brand messages are the little pieces of advice, inspiration or education that you share with your audience on repeat. Knowing your repeatable brand messages is so important because it helps you become more consistent with your content.

It also helps you become known for your message because your audience is hearing it over and over again. And the best part of knowing your repeatable brand messages is that it helps you come up with unlimited ideas for content.

Why should these brand messages be “repeatable”?

I say repeatable brand messages, because whenever you put out a piece of content, not everybody in your audience is going to see it. You need to post that content over and over again to ensure more people see it. 

Even if somebody has seen it or seen it already, they may need to see it in a different format in order for it to finally click. Maybe they need to be reminded of the concept before they can take action.  

The more ways you can repeat your message, the more people will hear it, and more people will take action on it. 

Below I’m going to share three different categories that brand messages can fall into, and this will help you identify some of yours. 

How to identify your repeatable brand messages | why you started your business. 

The first category that your messaging might fall under is the reason why you started your business. When I say that, I mean why did you become an entrepreneur in the first place? And why did you settle on this particular business and these particular customers to serve?

This is the place where you talk about your big dream for the future, what you really want for your customers, and the kind of world that you’re trying to create with your business.

Repeatable brand messages that fall into this category help you build connection with your audience and help them to get to know you and your story. Since these messages speak to what motivates you, it makes it even easier for you to come up with content because you can apply it to any life story whether it happened recently or long ago.

Here’s an example:

One of the reasons why I started my business in branding is because I want to help entrepreneurs really take pride in their identity, be confident in who they are, and show up as they are. 

I incorporate that into my content in so many different ways.

I can take the idea of “showing up as you are” and create a piece of content around:

• The mindset of showing up as you are
• The ways you can show up as you are
• How to create content that is true to who you are
• How to make connections that feel good with who you are 
• How to turn away clients that don’t jive with who you are

 I can create so many different messages and pieces of content around the idea of showing up as you are. 

How to identify your repeatable brand messages | your brand personality

This is by far my favorite category because it’s the most fun to play around with. The way you go about figuring out the brand messages in this category is to think about each part of your personality and how they play a role in your overall brand.

Imagine each part of your personality as its own person, it has its own personality traits, expertise and strengths, core values and advice. As you profile each part of your personality, hone in on identifying the advice that they give, because that is where you’re gonna find your repeatable brand messaging. 

Here’s an example:

One of my personality profiles is named “Detective Chayla.” 

Detective Chayla is inquisitive, pragmatic, and never gives up. Her go to advice is that you already have the answer, and in the cases where you don’t you have the exact tools and perspective to find it.

This post and corresponding video are inspired by the message that you already have the answer.

Each part of this video is actually drawing on the message that you already know your repeatable brand messages that you aren’t aware of only because you haven’t identified them and written them down yet.

How to identify your repeatable brand messages | your audiences’ struggles and pain points

The way to come up with repeatable brand messages for this category is to identify what your audience is struggling with. What are they having a problem with? These can be big problems or small problems.

How can you let them know that they’re not alone in having this problem, and how can you share a solution to this problem that can help them overcome it? As a business owner, don’t forget that the way to solve one of their problems is to hire you. Make sure your services and products have a place in your brand messages.

You can share what kind of things they need to know or be aware of or think about to solve the problem for themselves, you can always teach them awareness or a mindset shift or share a tool with them that will help them overcome what they’re struggling with. 

Here’s an example:

My ideal customer struggles with creating content that actually resonates with their audience. To make it meta, one of my repeatable brand messages is that as a business owner, as a brand, you need to have a deck of repeatable brand messages.

Whenever I can’t come up with content, this is something that I can rely on. I can share a piece of content around:

• Why you need to repeat yourself
• How to discover your repeatable brand messages, 
• How to repurpose things to use on different platforms to share your repeatable messages. 

These are just examples of  how this one idea of having repeatable brand messages can create unlimited amounts of content.

So those are three categories that can really help you hone in on your repeatable brand messages so that you never have to run out of content ideas. You can see from the examples I gave you, your repeatable brand messages don’t need to be complicated, they are just short and to the point, and that way you can take them and use them to draw inspiration for your next piece of content.